CreatorIQ, in collaboration with Ipsos, has unveiled insightful survey results shedding light on the current landscape of affiliate marketing.
The report, shared exclusively with Hello Partner, emphasises the multifaceted nature of successful creator programmes, underlining that engagements constitute only a fragment of the equation.
The survey draws from the perspectives of over 125 creators, revealing a prevalent dissatisfaction with the transactional dynamics characterizing many affiliate marketing interactions between creators and brands. (READ MORE)
